Wednesday, 21 July 2010
Travel Bloggers Show in Orlando, 11-14 September
I'll be in Orlando, Florida, 11-14 September 2010 as one of the featured speakers at the inaugural Travel Bloggers Show being organized in conjunction with the large annual travel trade show sponsored by the American Society of Travel Agents (ASTA).
I'll be giving a pair of presentations on relations between travel bloggers and travel publicists and marketers: one session for travel bloggers on Working with travel marketers and p.r. agencies, and a reciprocal session for travel agencies, suppliers, and p.r. agencies on How to work with travel bloggers.
It's an exciting opportunity to talk with the larger national travel industry and travel blogger communities about some of the issues I discussed as part last month's Bay Area Travel Writers (BATW) panel on the Ethics and Etiquette of Travel Writing.
Relationships between travel bloggers, marketers, and publicists have been sometimes contentious and often complicated by mutual misunderstandings, as I know from having worked on both sides. According to Chris Russo, president and chair of ASTA:
What was once limited to a divide between editorial and advertising has not only grown but shifted in nature, with both sides often assuming the worst about the other. Both bloggers and PR/marketing professionals have a vested interest in learning to work together. I think these seminars will really make a positive difference in understanding what each group has to offer, what each group needs and how to best fulfill those needs. If you're a travel blogger or work in travel marketing or PR, you owe it to yourself to attend.
There's lots more on the program at both events. More details to come -- but sign up soon!
I look forward to seeing old friends like Chris Elliott as well as many new faces at the Travel Bloggers Show. Because of underwriting by the sponsors of the travel trade show -- one of the largest in the country -- the cost is nominal beyond that of getting to Orlando. I've been in Orlando twice in the last year, and it remains one of the most affordable major metropolitan areas for hotels in the USA, second only to Las Vegas. And there will be opportunities for attending travel bloggers to assuage your journalistic and/or anthropological curiosity about the Orlando area's theme parks and other attractions.
(For business and family reasons, I expect to be on the East Coast -- including Boston, New York, and Washington as well as Orlando -- for most of the fall. Let me know if you are interested in hosting a travel workshop, book talk, or other event while I'm there.)Link | Posted by Edward on Wednesday, 21 July 2010, 11:04 (11:04 AM)