Tuesday, 14 September 2010
Relations between travel bloggers and travel marketers and publicists
I spoke at the Travel Bloggers Show in Orlando on Saturday about "Working with travel marketers and publicists", and to travel marketers, publicists, and national tourism organizations about, "How to work with travel bloggers" at two sessions of the associated ASTA (American Society of Travel Agents) Trade Show on Monday.
This was ASTA's first "Travel Bloggers Show", but clearly won't be the last. Thanks to underwriting from ASTA and other sponsors, the cost to bloggers was minimal. With 150 bloggers in attendance (a surprisingly large handful of whom, although unsurprisingly still a small minority, said they were making substantial income or even a full-time living solely from travel blogging), it was standing room only, with lively discussions that could have continued for days -- and undoubtedly will, as they already are, in blog comments and on Twitter (hashtag #trvlblog10). See you next year at a bigger and better Travel Bloggers Show in Las Vegas!
Webcasts of my presentations and the other sessions are available only to show registrants. But here are a few links to additional information and previous archived discussions about some of the issues I mentioned:
- My How to Pitch Me page (including my suggestions to Cision and Vocus)
- Travel writing resources (for both print and online writing; see especially my mentor Tom Brosnahan's info on the business of travel writing and on travel websites)
- Travel writing ethics, etiquette, and law (including more on the FTC guidelines for disclosure or endorsements and sponsorships)
- Thoughts on travel writing (why I do it, and what it means to me)