Thursday, 2 October 2014

Is Google monopolizing flight and airfare search?

Not yet. But as the Washington Post quotes me today:

"I don't think that [Google] Fare Search has had much impact on consumers," says Edward Hasbrouck, a critic of the ITA purchase. But he thinks that we"re not out of the woods yet. After the Justice Department"s consent decree expires in October 2016, Google will be able to do what it pleases with ITA, and that makes people like Hasbrouck nervous. "The real danger is of Google dominance of personalized pricing," he says. "Imagine Google being able to incorporate everything it knows about you from your use of all Google services into decisions about what price to put on each airline ticket. Airlines or services with less info on which to base such price personalization would have a hard time competing with Google."

Follow the links above for more on the background to my comments.

Link | Posted by Edward on Thursday, 2 October 2014, 23:31 (11:31 PM) | TrackBack (0)
Comments

"Google Flights comes out of beta, but still isn't profitable" (by Sean O'Neill, Tnooz, 2 March 2015):

https://www.tnooz.com/article/google-flights-gets-update-now-inspiration/

...The most provocative change to Google Flights may not until come next year.

After the Justice Department's consent decree around Google’s purchase of airfare technology company ITA Software expires in October 2016, Google will be able to do have flexibility with its licensing. As consumer advocate Ed Hasbrouck put it to the Washington Post last autumn:

"The real danger is of Google dominance of personalized pricing. Imagine Google being able to incorporate everything it knows about you from your use of all Google services into decisions about what price to put on each airline ticket.

Airlines or services with less info on which to base such price personalization would have a hard time competing with Google."

A dangerous "open season" on other travel companies? Or an opportunity for the long prophesied personalization of travel results? Or something that won't materialize?...

Posted by: Edward Hasbrouck, 31 January 2017, 20:29 ( 8:29 PM)
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